Act like a Woman, Network like a Man!
— Gisele L. Kennedy, PYT
By now I think we have all at least heard ofAmerica’s number one movie for the past two weekends. Based on a book written by a self-proclaimed “man”, the movie outlines a few rules that women should live by when they are actively dating. I have not read the book, nor have I seen the movie, but I understand on a most basic level what the author is trying to tell us. In order to be successful in any particular situation, sometimes you have to step outside of yourself and look at something with a totally different perspective. That simple concept, although not always so simple to achieve, can also be applied to building a fruitful business brand. Unfortunately, in a man’s world, what that can mean for today’s business women is that she may have to…gasp…think like a man! Now don’t get me wrong, I am not saying to change who you are. Let’s face it, women are wonderful and have traits unique to us that already give us our own set of advantages. Wait, what? You don’t remember what they are? Blasphemy! How about a little intuition, compassion, diplomacy and the ability to empathize just to name a few? But let’s face it, I don’t think I have ever heard of an Old Girls Club where women get together and share leads and networking opportunities. However, I do have a sneaking suspicion there may be a few created in 5…4…3…2…
Some of you are already extremely savvy at creating, strengthening and maintaining relationships. You know who you are! You waltz into an event all smiles and charm, impeccably dressed with firm handshake extended. You have masterfully crafted and have extensive experience delivering your spiel about who you are, what you have to offer and what you may need to make “it” happen. By the end of the night you have acquired EVERYONE’s card. You don’t fear sending follow up emails to the people you’ve met and even feel confident calling on them when you are in need. A lot of the things I’m going to note here may seem like old hat to you little Ms. Razzle Dazzle and that makes me happy. I’ve learned a few things or two watching you. I’ll just pull the rest of us over to the corner for a little brush up on some basic skills. Yhea, I am talking to you little Ms. I still think that effective networking appears weak and/or needy and believe that depending solely on self is the only way to go. Let’s see just how far that attitude gets us!
Now my corner group ladies, I know that you are wondering how you can be more like “Ms. Razzie”. I know I am! She has all the fun and never seems to be short of clients. I’ve even heard tell that sometimes she has to turn business down! Double Gasp! You know what else? When she goes into full networking mode, she gets to wear her metaphorical Trussardi power suit and there are no stockings, slips or heels in sight.
You don’t believe me? Watch her. You see she may use her feminine wiles and circulate as a woman, but intrinsically her thought process is much more like that of a man. Achieving success, regardless of your definition of the word, is all about psychology. Do you want to know the first thing that Ms. Razzie and all the “Good Old Boys” share?
Well come check us out next week when we delve into the importance of networking, as well as identifying some tips that will make networking second nature. Each week, my Networking Mavens in training, we will examine different strategies on establishing and maintaining connections and before you know it, you will be razzling and dazzling with the best of ‘em!